While brewing with his buddies, Blake mentioned that he was working on a business plan to build a brewery in Sioux Falls. One of the “buddies” happened to be Rob Green. Rob piped up and said, “Hey, you should talk to my brother-in-law, Derek. He’s working on a brewery business plan too.” And so, the pair got together, exchanged notes, brewed together, and quickly became allies. A new business plan was set into motion. Once funding was in place and a 12,000 square-foot warehouse was secured, they went to work on designing the brewery. Bringing Riccardo into the company early was also a key to launching the brewery on the right path. Fernson Brewing Company is well on its way to becoming a regional brewery known for bringing people together over unique hand-crafted beers.